Custom Sugar — A custom typeface based on Optima was made for the identity.
Icons based on patterns from old boat sails, to emphasize the location.
We were also approached to make wayfinding. My concept is inspired by an Norwegian expression called "Tampen brenner". The closer you get, the warmer it gets. I chose to make a thermometer where the temperature tells you how close you are.
Packaging made for Bacalao and French bread with seasalt.